The name is FRED. Short for Fortress Real Estate Developers. FRED is bold in its approach. At FRED, we don’t beat around the bush. We get things done. And done properly. At our company, we build. We take creativity, experience and innovation and use them as building blocks for our concepts and destinations. We are modern and versatile, but we appreciate our roots, our history, and our experience. Our brand has changed, yet we are still FRED. The developer who people know and appreciate. But we stay future minded, and achieve durability in ourselves as much as we do in every project
As a company we are a child of Fortress, a well known multidisciplinary real estate investment company with over thirty years of experience. A that has always been known for its independence, decisiveness and innovation.
The relationship between both our entities remains strong. Not only because our founders share their roots, but because FRED has adopted the strong work ethic and extensive experience that Fortress built. It is this history that we use as our foundation and checkpoint.
We strive to create mixed-use ‘destinations’ that stimulate the growth of commu- nities. Places that are architecturally pleasing and where people feel intrigued to connect with one another. The aim is to develop durable real estate concepts that positively influences quality of life for now and future generations.
At FRED we work both creatively and perceptively when building destinations that complement the surrounding area due to a perfected balance of functions. Our real estate concepts focus on creating added convenience and quality of life. While keeping a keen eye on overall experience, we choose to be daring in our designs.
We create durable places with the end user in mind. Both now and in the future. At FRED we perfect a plan and evaluate every inch to its core. Design must be timeless, materials must be qualitative and suitable for the local weather condi- tions, building techniques and used materials must be sustainable. It is not for any reason that as a company we are Ecovadis-certified and we aim to qualify all our projects for a BREEAM excellent and outstanding score.
Lucia Pot – Project Manager Communications – FRED Developers